Product roundups are one of the best content types of affiliate marketing. They can help you earn insane conversions and hundreds of dollars with less effort. You must have seen those “best product reviews” articles on every other topic. Such articles are known as product roundups, which are widely used and are one of the easiest content methods for affiliates to earn money.
Moreover, these product roundups can be reused for multiple article categories as they are easy to create, edit, and optimize. They convert better and are considered more profitable than a product review post.
In this guide, you will learn how to write winning product roundups for affiliate marketing that help you reach your target audience.
What is Product Roundup?
A product roundup is a blog post that features a list of products under the same category or theme. For example, “Best casual shoes,” “Best gaming laptops,” “Best winter clothes”, etc. As a reviewer and roundup post creator, you aim to write features, specifications, prices, etc., to help customers choose a suitable product. Such articles help you generate good conversions, and more importantly, they are actually beneficial for your readers. Why? Because 74% of U.S. internet consumers visit affiliate websites to make an informed buying decision.
Product roundups give customers a complete understanding of the products, their pros and cons, and the latest market trends. A typical roundup includes words like “Best” and “Top,” followed by a number and the product type.
Why create a detailed product roundup when you can specifically write a product review? Let me tell you that product roundups are generally more profitable for affiliate marketers than individual product reviews.
Reasons Why Product Roundups Are Better Than Individual Reviews
While needing a similar amount of effort, product roundups can deliver better profitability and affiliate earnings; let’s understand why:
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Can Attract a Larger Audience
Product roundup topics like “Best [product type]” will always have a higher search volume than individual products, which seems logical considering the buyer’s purchase journey. The buyers in the awareness stages will always be higher than those who have narrowed their searches for a specific product.
For example, the search volume of “Best Website Builders” will be higher than that of Squarespace or Wix.
Moreover, you will get the advantage of the search volume of Squarespace and Wix keywords while writing about Best Website Builders.
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Straightforward Updating Process
We all know the importance of keeping your content fresh and updated. Besides SEO advantages, delivering the correct information to your readers is essential. What happens when a product version is outdated and a new version is launched? In case of individual review, you must update all the images and text of the article to provide the correct information. In the worst case, suppose the product is no longer popular among customers; then your article is finished.
On the other hand, with a product roundup, you will only need to update the relevant section of your article. Whenever a product gets outdated, you can quickly replace that section with a new one, which means your blog post will be forever relevant.
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Highly Convertible
You might think that individual reviews have a higher chance of conversion, as the buyer is aware of the product and has narrowed down his searches. That’s not usually the case! When a person lands on a product review, he might have already added the product to their cart and is just doing last checks to ensure he is making a good purchase. Ultimately, there are fewer chances of getting a click on your affiliate link at this point (considering the audience is well aware of the concept of affiliate marketing).
In the case of product roundups, people have yet to decide which product to buy, which makes it twice as easy to get a click on your affiliate link.
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How to Write Product Roundups? A Step-By-Step Process
Once you find the correct technique, product roundups are pretty easy to write. It doesn’t require complex skills or tools; you just need to correlate with the audience. Let’s understand the complete procedure of writing winning product roundups.
1. Choose A Popular Topic
Find the currently popular topic in the market according to your audience’s intent and relevant keywords with good search volume. See what other websites are doing and learn the needs of buyers. You need to decode the trend to attract visitors.
2. Collect Accurate Information
Once you have found the topic, start gathering accurate information and prepare a list of products you will cover. Start with the popular and trusted products in the market. You can find them by searching on Google, checking product round-up review websites, reading news websites, and going through other product roundup posts.
After completing the product list, collect information about each product’s offerings, features, specifications, prices, and reviews. Ensure your details are accurate and reliable.
3. Write Your Article
After gathering the required information, you can start writing your product roundup post. Start by writing a catchy headline that can quickly grab readers’ attention. It should reflect the whole context of your article. While writing your content, keep the paragraphs smaller by adding relevant headings, sub-headings, bullets, etc. Include visual elements for readers to understand better. Learn how to write engaging blog posts.
Apart from other things, ensure you include the following things in your product roundups:
- A brief overview of the topic and product.
- Include the products’ pros, cons, features, pricing, reviews, etc., to highlight different aspects.
- Don’t give a diplomatic conclusion like “This was the list; choosing the best depends on you.” Give proper guidance about which product is best according to you and why.
- Alternatively, you can give some options, like Product A being better for XYZ usage, Product B being better from a pricing perspective, Product C coming with better features, etc.
- Include a ‘Frequently Asked Questions’ section answering all customers’ common questions, including other links to find detailed information.
4. Add Call-to-Action
Add relevant CTAs for readers to purchase the products or gather more information. Here, you add your affiliate links.
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Things You Must Include in Product Roundups
- An attractive and click-worthy headline.
- A precise yet powerful intro.
- A detailed comparison table.
- Comprehensive product reviews.
- A conclusion to suggest a suitable product to buyers.
Wrap Up
As mentioned, product roundups can significantly benefit your audience and give you great conversions. Follow the strategies mentioned above and boost your affiliate marketing revenue.
Great insights, Jason! Your explanation of product roundups is very clear and helpful, especially for someone starting in affiliate marketing. I liked how you highlighted the advantages of product roundups over individual reviews, like attracting a larger audience and being easier to update. The step-by-step guide is straightforward and actionable. Including the importance of a catchy headline and FAQs is a smart touch! Thanks for sharing this detailed guide. Keep up the good work!