Bullish and bearish are two terms used to describe the direction of the market in forex trading.

A bullish market refers to a market with an upward trend, where prices are expected to rise. The idea is to buy the pair at a low price, and then sell it at a higher price in the future and make a profit.

Conversely, a bearish market is a market that will continue to fall in price. In a bearish market, traders are pessimistic and less confident about the future of the currency pair. When they sell the currency pair, they hope to buy it back at a lower price in the future and profit from it.

As a result, bullish and bearish are relative terms that depend on the timeframe being considered. For example, a currency pair may be bullish in the short term, but bearish in the long term.